Interviews
The structured interview holds a kind of halfway position between surveys and focus groups, as it involves a one-to-one interview where the questions are pre-set in a survey style. The interview can range beyond the pre-set questions. All questions must be asked to allow for comparison of results, but the order can vary. While they are time consuming, they are an especially effective method for gaining opinions and providing comparable data from a range of interviewees, especially experts, policy makers, decision makers or funders. These can be most useful to Education and Inheritance values. The data collected is qualitative but may also include some quantitative information.